Essentials of Licensing Intellectual Property

Essentials of Licensing Intellectual Property

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!

Essentials of Intellectual Property

Essentials of Intellectual Property

ESSENTIALS OF INTELLECTUAL PROPERTY Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, this handy and concisepaperback will help you stay up to date on the newest thinking,strategies, developments, and technologies in intellectualproperty. "Alexander Poltorak and Paul Lerner have written the definitiveprimer on intellectual property for business professionals.Thorough in its coverage and understandable in its delivery,Essentials of Intellectual Property provides not only anoutstanding summary of intellectual property basics, but a usefuland sensible strategy for using intellectual property to the bestneeds of a business. Poltorak and Lerner have combined theirin-depth knowledge of patent law with their savvy business skillsto yield an indispensable reference for the businessprofessional." —Jeffrey L. Brandt, Patent Attorney, Former Senior VicePresident and Intellectual Property & Licensing Counsel,priceline.com "Alex Poltorak and Paul Lerner have pulled off a mighty featwith Essentials of Intellectual Property. They have crafted a workthat is clear for the beginning practitioner while nuanced andsophisticated for the savvy tech transfer and IP managementveteran. Lively and often witty writing is a treat not often foundin tomes on what can be a dry subject. With Essentials ofIntellectual Property, the practitioner has a new literary tool fortying IP strategy to the business reality of tomorrow." —Edward Kahn, Founder and President, EKMS, Inc., Cambridge,MA "This critically important new volume of work not only providesthe professional with a greater knowledge of this vast subject, butalso the novice with a better understanding and appreciation forthe results of their creative abilities." —Lawrence J. Udell, Executive Director, California InventionCenter, Professor of New Ventures and Entrepreneurship The Wiley Essentials Series—because the businessworld is always changing...and so should you.

From Ideas to Assets

Investing Wisely in Intellectual Property

From Ideas to Assets

In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold. From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work - and what you need to know about them to succeed today's competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables. The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors. This is not a textbook or a stock-picking manual. From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.

Intellectual Property Protection for Multimedia Information Technology

Intellectual Property Protection for Multimedia Information Technology

Since previously published intellectual property law and business research discusses institutional analyses without interdisciplinary insights by technical experts, and technical references tend to concern engineering solutions without considering the social impact of institutional protection of multimedia digital information, there is a growing demand for a resource that bridges the gap between multimedia intellectual property protection law and technology. Intellectual Property Protection for Multimedia Information Technology provides scholars, management professionals, researchers, and lawyers in the field of multimedia information technology and its institutional practice with thorough coverage of the full range of issues surrounding multimedia intellectual property protection and its proper solutions from institutional, technical, and legal perspectives.

Understanding and Profiting from Intellectual Property

Strategies across Borders

Understanding and Profiting from Intellectual Property

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

Essentials of Balanced Scorecard

Essentials of Balanced Scorecard

Balanced scorecard is a widely recognised and accepted performancemeasurement tool that is currently used in thousands oforganisations around the world. This book will help to implementthe organisations' balanced scorecard strategies into action bydefining performance objectives, measures, and targets in fourlinked and balanced perspectives: Financial, Customer, InternalProcess, and Employee Learning and Growth. * Explains what balanced scorecard is and addresses the challengesand solutions for its implementation. * Addresses the concerns of the mid to small corporation as well asthe emerging business * Each chapter provides tips and techniques as well as real worldexamples

Essentials of Patents

Essentials of Patents

While there are many books on "how to patent" and patent law,Essentials of Patents delivers practical advice on how to leveragepatents as a powerful competitive corporate tool. This is not your "ordinary patent book". It's emphasis is directedto patent management with the express emphasis of increasingshareholder value, and it's audience, each with its own chapter,includes the CEO / ICO, CFO, CTO, and cross functional managers ofHR, Engineering, Manufacturing and IT. Essentials of Patents isarguably one of the first works on intellectual property thatdrives home the importance of patent creation, protection andexploitation throughout the enterprise. Gibbs and DeMatteis show how patents can enhance competitiveintelligence, product development cost reduction, product lineexpansion, and revenue streams, making this guide a must-have forthe savvy manager. In it, the authors introduce a new management methodology: PatentQuality Management, or "PQM". With public company market valuesmore than 90% attributable to the value of intangible assets andpatents, the time has come for all corporate managers, not justR&D and legal counsel, to master intellectual propertymanagement in this competitive global market (and shareholders aredemanding it).

Intellectual Property Basics: A Q&A for Students

Intellectual Property Basics: A Q&A for Students

Compiled by the China National Intellectual Property Administration (CNIPA) with the support of the WIPO China Funds-in-Trust, this book gives students a basic yet comprehensive understanding of IP. Using a question-and-answer format, it covers the general rules of the IP system as well as the essentials of patents, copyright, trademarks and other forms of IP, such as industrial designs, geographical indications and traditional knowledge.

Licensing Intellectual Property in the Information Age

Licensing Intellectual Property in the Information Age

In addition to adding Jay Dratler, one of America?s leading authorities on licensing intellectual property, and Barbara Wrigley, a practitioner with many years experience in the field, to the list of co-authors, the Second Edition of Intellectual Property Licensing in the Information Age (formerly Licensing Intellectual Property in the Digital Age) has been largely redone. Keeping the same basic structure, each chapter has been updated with the most current developments in licensing law. Chapter 2 now works as a much more efficient introduction to intellectual property. Additionally, with the inclusion of the Uniform Electronic Transactions Act in Chapter 8 and an entirely new chapter on Biotechnology, the book is now the most up-to-date and authoritative textbook available.The book emphasizes application in actual situations, with chapters designed to simulate the work flow a lawyer is likely to face in the negotiation, formation, and enforcement of an intellectual property license. A teacher?s manual will be available.